About Us
Finding Inspiration at Every Turn
What makes us different and what we do?
We help companies with their needs for product design for their technology business. We conceptualise, design and create user interactions that are simple and help a business deliver value to their customers.
Our Story
True North is a design first company. Good product design is not just about pleasant graphics but how your customer experiences your product. Great products have neat graphics, clutter free approach that drive key user actions, easy navigation, smooth user journey and are optimised for speed and minimal resource usage on the device.
Background of our Team
Meet The Team
Saurabh Goyal
Chief Technology Officer
He has worked as a Director of Engineering at Hotstar earlier and founded TinyOwl. He holds previous experiences of building great startups. Saurabh is an alumnus of IIT Bombay.
Pankaj Balani
Founder & CEO
He is a UBS alum, also helped build and grow an e-commerce business in India which went on to raise Series C round of financing. Pankaj is a graduate of IIT Delhi and has an MBA from Indian School of Business.
Jitender Tokas
Chief Business Officer
He has worked with Citigroup in India and as an institutional investor with GIC in Singapore. Jitender is an alumnus of IIT Kharagpur and National University of Singapore and has an MBA from Indian School of Business.